(Apologies for the translation!)
On March 28, 12 pm at the Praceta de Kürnach, in Aljezur – The Initiative “Give a Hand to the Forest”.
Portucel Soporcel Group will distribute hundreds of trees and plants in Aljezur. The Portucel Soporcel group back this year to celebrate World Forestry Day (o Dia Mundial da Floresta) with an event to be held on March 28, from 10:00 in the Praceta de Kürnach, in Aljezur. Throughout the day will take place several recreational and educational activities for the younger and offered hundreds of plants to the inhabitants of the district, who want a presence.
This initiative, undertaken in close partnership with the Câmara Municipal de Aljezur, is called “Give a Hand to the Forest” and fits in the Social Responsibility Group policy, with the central aim sensitize people to the importance of protecting the forest and the environment. As in the previous three years , the initiative “Give a Hand to the Forest” (Dá a Mão à Floresta) will be held in six different locations from North to South, this time with a presence in Castelo de Paiva, Aveiro, Figueira da Foz, Ferreira do Zêzere e Setúbal, to beyond Aljezur.
It should be stressed plants to distribute the populations are certified and produced in nurseries Group , where every year out of 12 million plants of various species that contribute to the renewal of the national forest. Plants to offer this initiative were selected according to the characteristics of each region and between them are oaks, holm oaks, eucalyptus, lavender, rosemary and strawberry. For the youngest, the action “Gives Hand to Forest ” – which last year won the award as ” Best Social Responsibility Campaign ” under the APCE Award 2013 ( Portuguese Association for Corporate Communication ) – provide various activities , such as the Game of the Forest, Face Painting and Workshops of Origamis and Dramatic Expression.
About Portucel Soporcel group – The Portucel Soporcel group is the second largest exporter in Portugal , being what generates the largest National Value Added . The group represents about 1 % of GDP , about 3 % of national exports of goods , nearly 8 % of total containerized cargo and 7% of this load and conventional cargo exported by domestic ports .In 2013, the Portucel Soporcel group reached new maximum levels of production volume and sales role , consolidating its position as European leader of fine uncoated printing and writing paper ( UWF ) . Exports of the Group amounted to € 1 215 million and turnover increased to EUR 1,530,600,000 .European leader in the production of fine printing and writing uncoated woodfree ( UWF ) and sixth worldwide , the Group is also Europe’s largest producer and the fifth worldwide , bleached BEKP – Bleached Eucalyptus Kraft Pulp .It is a vertically integrated forestry group, which has a , a world leader in genetic improvement of Eucalyptus globulus Forest Research Institute itself. Gere in Portugal woodlands of about 120 hectares , certified by FSC International ® ( FSC License No. C010852 ) and PEFC ™ ( PEFC/13-23-001 ) systems , having an installed capacity of 1.6 million tonnes paper , 1.4 million tons of pulp (of which 1.1 million are integrated into paper ) and 2.5 TWh / year of electricity .Result of a recent investment in doubling production capacity of its nurseries , the Group has the largest tree nurseries in Europe with an annual production capacity of about 12 million certified plants of different species, which are intended for forest renewal national .The Group has followed successfully a strategy of innovation and development of own brands , which now account for over 62 % of sales of processed products , deserving particular attention to Navigator , a worldwide leader in the premium segment of office paper brand .Group sales are destined for 118 countries on five continents , especially Europe and the USA.The position of international leadership , strong contribution to the national economy and the growth and innovation that goes alongside the ethical and sustainability credentials , strategy meant that the Group was appointed in 2013 as the ” Best Company of Europe ” by the European Business Awards. The Group also occupies a prominent position in the energy sector as a leading producer of green energy from biomass , accounting for over 50 % of the total production of the country .As part of its international expansion strategy , the Group is developing a major project investment vertically integrated forest in Mozambique that will culminate with the construction of a factory for the production of paper pulp , an investment of 2.3 billion dollars.